Cookie Policy

1. Introduction

This Cookie Policy (“Policy”) describes the types of cookies and similar tracking technologies we use on the Aftertone website (the “Website”), which is owned and operated by Soltan Enterprises Limited, trading as Aftertone (“Company”, “we”, “us”, or “our”). Aftertone is a digital product offering 180+ aesthetic AI photo effects you apply inside ChatGPT.

This Policy supplements our Privacy Policy. For full information about how we collect, use, store, and share your personal information, please refer to our Privacy Policy. Where this Policy and the Privacy Policy overlap, the Privacy Policy will take precedence.

By using our Website and consenting to cookies through our cookie consent banner, you agree to the use of cookies as described in this Policy.

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2. What Are Cookies?

Cookies are small text files that are placed on your computer, phone, or other device when you visit a website. They are widely used to make websites work efficiently, to improve your browsing experience, and to provide information to website owners.

First-party cookies are set by the website you are visiting (in this case, Aftertone). Third-party cookies are set by a domain other than the website you are visiting. Third-party cookies enable features like analytics, advertising, and social media integration.

Cookies can be “session cookies” (which are deleted when you close your browser) or “persistent cookies” (which remain on your device for a set period or until you delete them).

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3. How We Use Cookies

We use cookies and similar tracking technologies on our Website for the following purposes:

• To ensure the Website functions properly and securely
• To remember your preferences and settings
• To understand how visitors interact with our Website (analytics and performance)
• To record and analyse user behaviour through session recordings and heatmaps
• To measure the effectiveness of our advertising campaigns
• To deliver targeted advertisements on third-party platforms
• To process payments for our digital products

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4. Types of Cookies We Use

4.1 Strictly Necessary Cookies

These cookies are essential for the Website to function properly. They enable core functionality such as session management, security, authentication, and payment processing. These cookies cannot be disabled without affecting the functionality of the Website.

We do not require your consent for strictly necessary cookies, as they are essential to provide you with the services you have requested.

4.2 Analytics and Performance Cookies

These cookies help us understand how visitors interact with our Website by collecting information about pages visited, time spent on the site, traffic sources, and user behaviour. We use the following analytics tools:

Google Analytics (provided by Google LLC) uses cookies to collect aggregated data about website usage, including pages visited, time on site, and traffic sources. Google may use this data to contextualise and personalise ads within its own advertising network. You can learn about Google’s privacy practices at https://policies.google.com/privacy and opt out by downloading the Google Analytics opt-out browser add-on at https://tools.google.com/dlpage/gaoptout.

Microsoft Clarity (provided by Microsoft Corporation) is a user behaviour analytics tool that captures session recordings (including mouse movements, clicks, and scroll behaviour) and generates heatmaps to help us understand how visitors use our Website. Clarity processes browsing behaviour data tied to your session. This data is processed by Microsoft. You can learn about Microsoft’s privacy practices at https://privacy.microsoft.com/privacystatement.

4.3 Advertising and Marketing Cookies

These cookies are used to deliver relevant advertisements, track advertising campaign performance, and enable retargeting on third-party platforms. We use the following advertising tools:

Meta Pixel (Facebook Pixel) (provided by Meta Platforms, Inc.) tracks your browsing activity on our Website, including pages visited, products viewed or purchased, and other actions you take. This data is shared with Meta and may be used to deliver targeted advertisements to you on Facebook, Instagram, and other Meta platforms. Meta may also use this data for its own advertising purposes. You can learn about Meta’s privacy practices at https://www.facebook.com/privacy/policy/ and manage your ad preferences at https://www.facebook.com/adpreferences.

Important: Because the Meta Pixel shares browsing and conversion data with Meta for advertising purposes, this may constitute “sharing” of personal information under the CCPA/CPRA. You can opt out of this tracking by adjusting your cookie preferences, enabling Global Privacy Control (GPC) in your browser, or contacting us at [email protected].

Google Ads Conversion Tracking (provided by Google LLC) connects data from the Google Ads advertising network with actions performed on our Website. This allows us to measure the effectiveness of our advertising campaigns and understand which ads lead to purchases or other actions. You can learn about Google’s privacy practices at https://policies.google.com/privacy and manage your ad settings at https://adssettings.google.com.

4.4 Functionality Cookies

These cookies remember your preferences and settings (such as language or region) to improve your browsing experience. They are non-essential, but without them certain functionality may be unavailable.

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5. Tag Management

Google Tag Manager (provided by Google LLC) is a tag management system we use to deploy and manage the tracking scripts described in this Policy, including Google Analytics, Microsoft Clarity, Meta Pixel, and Google Ads Conversion Tracking.

Google Tag Manager operates as a container that controls when and how tracking tools load on our Website. While Google Tag Manager itself does not collect personal data or place cookies, it facilitates the operation of the analytics, performance, and marketing cookies described above.

You can learn about Google’s privacy practices at https://policies.google.com/privacy.

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6. Cookie Inventory

The following list provides an overview of the cookies and tracking technologies used on our Website. Please note that specific cookie names and durations may change as third-party providers update their services.

• Strictly necessary cookies — session management, security, authentication, and payment processing. Essential for the Website to function; typically session or short-duration persistent cookies.
• Google Analytics — aggregated analytics on pages visited, time on site, and traffic sources. Persistent cookies (set by Google LLC).
• Microsoft Clarity — session recordings and heatmaps capturing mouse movement, clicks, and scroll behaviour. Persistent cookies (set by Microsoft Corporation).
• Meta Pixel (Facebook Pixel) — advertising, conversion tracking, and retargeting across Meta platforms. Persistent cookies (set by Meta Platforms, Inc.).
• Google Ads Conversion Tracking — advertising campaign measurement and conversion tracking. Persistent cookies (set by Google LLC).
• Google Tag Manager — container that deploys and manages the tracking scripts above. Does not itself place cookies.
• Functionality cookies — remember preferences and settings such as language or region.

Note: This list is provided for transparency and may not be exhaustive. Third-party providers may update their cookie names and durations at any time. We recommend reviewing the privacy policies of each provider for the most current information.

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7. Cookie Consent

7.1 How We Obtain Your Consent

When you first visit our Website, you will be presented with a cookie consent banner that allows you to accept or reject non-essential cookies before they are placed on your device. Strictly necessary cookies will be placed regardless of your choice, as they are essential for the Website to function.

You can choose to:

• Accept all cookies
• Reject all non-essential cookies
• Customise your preferences by cookie category (analytics, marketing, functionality)

7.2 Withdrawing Your Consent

You can change or withdraw your cookie consent at any time by:

• Clicking the cookie settings link in the footer of our Website to reopen the cookie consent banner
• Adjusting your browser settings to block or delete cookies (see Section 8 below)
• Enabling Global Privacy Control (GPC) in your browser
• Contacting us at [email protected]

Withdrawing consent does not affect the lawfulness of processing based on consent before its withdrawal.

7.3 Global Privacy Control (GPC)

We recognise and honour Global Privacy Control (GPC) signals where required by applicable law. If your browser sends a GPC signal, we will treat it as a valid opt-out request for the placement of non-essential cookies and for the sale or sharing of your personal information, consistent with our Privacy Policy.

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8. Managing Your Cookie Preferences

In addition to our cookie consent banner, you can manage cookies directly through your browser settings. Most browsers allow you to block or delete cookies, receive notifications when cookies are being set, and view cookies that are currently stored on your device.

Here are links to cookie management instructions for common browsers:

• Google Chrome: https://support.google.com/chrome/answer/95647
• Mozilla Firefox: https://support.mozilla.org/en-US/kb/enable-and-disable-cookies-website-preferences
• Apple Safari: https://support.apple.com/guide/safari/manage-cookies-and-website-data-sfri11471/mac
• Microsoft Edge: https://support.microsoft.com/en-us/microsoft-edge/delete-cookies-in-microsoft-edge-63947406-40ac-c3b8-57b9-2a946a29ae09

You can also manage your advertising preferences through the following third-party tools:

• Your Online Choices: http://www.youronlinechoices.com/ — allows you to opt out of behavioural advertising from participating companies.
• Google Ad Settings: https://adssettings.google.com — allows you to manage how Google uses your data for ads.
• Facebook Ad Preferences: https://www.facebook.com/adpreferences — allows you to manage your advertising preferences on Meta platforms.

8.1 Impact of Disabling Cookies

If you choose to disable or block cookies, please be aware that some parts of our Website may not function properly. Specifically:

• You may not be able to log in to your account or access purchased Products.
• Payment processing may be affected.
• Your preferences and settings may not be saved between visits.
• Some features, content, or personalisation may be unavailable.

Disabling strictly necessary cookies may prevent you from using the Website entirely.

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9. Third-Party Cookies and Services

Some cookies on our Website are placed by third-party services that we use. We do not control these third parties or their use of cookies. The third-party services that may place cookies on your device through our Website include:

• Google LLC (Google Analytics, Google Tag Manager, Google Ads) — Privacy Policy: https://policies.google.com/privacy
• Microsoft Corporation (Microsoft Clarity) — Privacy Policy: https://privacy.microsoft.com/privacystatement
• Meta Platforms, Inc. (Meta Pixel / Facebook Pixel) — Privacy Policy: https://www.facebook.com/privacy/policy/
• Stripe, Inc. (payment processing) — Privacy Policy: https://stripe.com/privacy
• PayPal Holdings, Inc. (payment processing, future integration) — Privacy Policy: https://www.paypal.com/webapps/mpp/ua/privacy-full
• GoHighLevel (marketing automation, CRM, payment processing) — Privacy Policy: https://www.gohighlevel.com/privacy-policy

We encourage you to review the privacy policies of these third-party services directly for the most current information about their cookie practices.

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10. Changes to This Cookie Policy

We reserve the right to update or modify this Cookie Policy at any time. When we make changes, we will update the “Last Updated” date at the top of this page. For material changes, we will make reasonable efforts to notify you (such as through our cookie consent banner, by email, or by a prominent notice on our Website).

Your continued use of the Website after any changes to this Cookie Policy constitutes your acceptance of the updated policy. We recommend reviewing this Policy periodically.

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11. How to Contact Us